Turning an unfamiliar fuel into a business people could trust.
Website, performance marketing, SEO + GEO — built and run solo.
Visit nx100pacificbiofuels.com
The problem wasn't traffic.
It was belief.
Biodiesel was still an unfamiliar fuel category in India. Most people NX100 needed to reach weren't already convinced a dealership was a real business — they were landowners, petrol pump owners, farmers, and transporters deciding whether to risk capital on a fuel they'd never used, sold by a company they'd never heard of.
It was making an unfamiliar product category look legitimate enough for a stranger to bet a fuel station on it.
Every number here, on screen.
Recorded straight from the dashboards — not retyped into a slide. Four clips, four things this actually achieved.
Google's AI names NX100 as Bihar's biodiesel company.
Google's AI Mode cites NX100 as the top answer, unprompted — describing it as "one of the region's largest networks."
17,000 AI search impressions in 3 months, most of it in just the final 6 weeks.
6,995 leads at ₹6.19 each — straight from Ads Manager.
6,995 leads off ₹43,313 in spend, reaching 853,839 people.
Plus 202 calls at ₹9.31 each, and reach at ₹2.20–₹3.11 per 1,000.
No mockups. No estimates. Exactly as recorded.
1,620 clicks, 50,900 impressions via AI search.
Organic search alone pulled 1,620 clicks and 50,900 impressions in the last 3 months, at a 3.2% CTR and average position of 5.7 — with traffic roughly tripling from early August.
The bigger story is inside Search Console's Generative AI features report: 17,000 impressions inside AI Overviews and AI Mode, driven largely by one blog post and the homepage.
The live site — built solo, backing 350+ dealers.
Built end-to-end with Claude and positioned as "Bihar's First Automated Biofuel Company" — leading with the credibility signals a sceptical buyer needs before anything else, and a clear, low-friction path to apply.
That positioning now backs a network that has grown to 350+ active dealers and 38 operational fuel stations across Bihar & Jharkhand — and is still growing.
What I built for NX100
Website, performance marketing, SEO + GEO — built and run solo.
Website
- Built end-to-end using Claude, positioned as "Bihar's First Automated Biofuel Company".
- Strong credibility signals and clear messaging for a sceptical buyer.
- Low-friction path to apply, with two CTAs above the fold to capture both cold and warm traffic.
Performance Marketing
- Lead generation: 6,995 leads at ₹6.19 per lead via Meta Lead Ads.
- Call-based conversion: 202 calls at ₹9.31 per call.
- Awareness / reach: Built visibility at ₹2.20–₹3.11 per 1,000 people reached.
SEO / GEO
- Ranked the site for biofuel and dealership keywords across Bihar & Jharkhand.
- 1,620 clicks and 50,900 impressions from organic search in the last 3 months.
- Clear traffic spike from early August.
AI Search Results
- 17,000 impressions in 3 months inside Google's AI Overviews / AI Mode.
- Driven largely by one blog post (5,464 impressions) and the homepage (4,585 impressions).
- Helped NX100 rank as the top-cited answer for "biodiesel company in Bihar" in Google's AI Mode.
The results for NX100
Three months of leads, search visibility, and reach — real numbers, not projections.
- 6,995 leads at ₹6.19 CPL
- 202 calls at ₹9.31 per call
- 54 leads at ₹20.87 CPL from secondary test campaign
- 1,620 clicks / 50,900 impressions • 3.2% CTR • Avg. position 5.7
- 17,000 impressions in Google's AI Overviews / AI Mode
- Ranked #1 in Google AI Mode for "biodiesel company in Bihar" (4.5★ / 34 reviews)
- 212,685 reach at ₹2.20 per 1,000 (Pump Opening Awareness)
- 108,593 reach at ₹3.11 per 1,000 (General Awareness)
Want results like this for your brand?
Website, ads, AI video creative, SEO/GEO — built and run end-to-end.