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Case study / MX100 BioEnergy
Taking one dealership playbook and making it work in every state at once.
Website and AI-driven performance marketing — built and run solo.
Visit mx100bioenergy.in
Snapshot
Thousands
Leads generated per month
Minimum
Cost per click achieved
PAN-India
Geographic scope
One playbook, every state
AI-produced
Video ad creative
Script to screen, no shoot
Solo-built
Website & funnel
Concept to launch, with Claude
Ongoing
Dealer recruitment
Continuous campaign optimisation
The challenge
The problem wasn't one market.
It was every market.
A PAN-India dealership push meant the same recruitment pitch had to land with a landowner in one state and a transporter in another — different languages, different local competitors, different levels of bioenergy awareness — without a regional team to localise any of it.
The job wasn't just "run ads everywhere."
It was making one national campaign feel locally relevant enough to convert, in every state it touched.
What I built
What I built for MX100
Website and AI-driven performance marketing — built and run solo.
Website
- Built the dealership recruitment site end-to-end with Claude, concept to launch.
- Positioned for a single national bioenergy dealership opportunity, not a region-specific pitch.
Performance Marketing & AI Video Creative
- Produced AI-generated video ad creative for dealership recruitment — no shoot, no traditional production.
- Ran performance campaigns generating thousands of leads per month across India, at minimum cost per click.
The results
The results for MX100
One national campaign, one playbook — running today.
Where the dealership network stands today
Dealer recruitment live and ongoing across India
One national campaign, run without a regional team
Lead generation
- Thousands of leads generated per month
- Minimum cost per click, held consistent nationally
AI video creative
- Every ad script-to-screen with AI — no shoot, no traditional production
- One creative pipeline serving every state
Website & positioning
- Built and launched solo with Claude, concept to live site
- Positioned as a single national bioenergy dealership opportunity
Want results like this for your brand?
Website, ads, AI video creative, SEO/GEO — built and run end-to-end.