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Case study / PrintYouth

Selling where the demand already was — for ₹22L+ across two markets.

Website, performance marketing, and international ecommerce — built and run solo.

2021 – Present India & international (Etsy) POD design marketplace
Visit printyouth.com
Snapshot
2,834
International orders
3%
Conversion rate
95.8K
All-time store visits
5,803
Item favourites
₹22.9L+
Combined ecommerce revenue
3.2x–5.1x
ROAS on best campaigns
228
Repeat buyers
55%
Traffic from Etsy itself
2
Markets live
India (domestic) & international (Etsy)
The challenge

The problem wasn't design quality.
It was picking the right niches.

POD sellers don't need more designs — they need designs for niches people are actually buying in. PrintYouth's job was proving, with real commercially-licensed bundles rather than generic stock art, that a design pack in a proven niche could be trusted enough for a stranger to buy sight-unseen, across two very different markets.

The job wasn't just "sell designs."

It was building enough trust — real commercial licensing, real source files — for buyers in two different countries to pay before ever meeting the seller.

Om Raj
The proof

Every number here, on screen.

Recorded straight from the dashboards — not retyped into a slide. Four clips, four things this actually achieved.

3 Clips
Dashboard screenshots
3 Things
Key outcomes achieved
100% Real
No mockups, no estimates
Full Transparency
Exactly as the dashboards show
01 The niche strategy

"Sell where the demand is." Not more designs — the right designs.

Every bundle ships with full commercial licensing and source files — PNG, PSD and EPS — what a POD seller actually needs to resell legally.

Catalog built around proven, profitable niches — Anime, Sports Cars, Marvel, Pokémon, Cartoon — inside a 170,000+ design library.

5
Proven niches live
Full
Commercial licence
PNG/PSD/EPS
Source files included
₹999
Entry bundle price
02 Domestic sales (India)

₹6,51,004.79 in real transactions — straight from the payment dashboard.

All-time total earnings of ₹6,51,004.79 recorded directly in the payment dashboard — not a summary slide.

Consistent small-ticket repeat purchases, from ₹99 to over ₹1,000 per order — steady, recurring demand, not a one-time spike.

Real campaigns. Real data. Real results.

No mockups. No estimates. Exactly as recorded.

Payment dashboard — India sales
₹6.51L+
Total earnings
(All-time)
Steady
Recurring demand
(Small-ticket, repeat)
₹99–₹1,061
Order value range
(Per transaction)
India
Domestic market
(Payment gateway)
03 International sales (Etsy)

₹16,42,968 in revenue across 2,834 orders — straight from Etsy.

All-time Etsy performance: ₹16,42,968 in revenue from 2,834 orders, off 95.8K visits at a 3% conversion rate.

5,803 item favourites from 3,887 shoppers, 228 repeat buyers, and 55% of traffic driven by Etsy itself — not paid ads.

Etsy Shop Manager — international sales
₹16.4L+
Etsy revenue
(All-time)
2,834
Orders
(All-time)
95.8K
Store visits
(All-time)
3%
Conversion rate
(Above Etsy average)
What I built

What I built for PrintYouth

Website, performance marketing, and international ecommerce — built and run solo.

Ecommerce Website

  • Built the functional store end-to-end with Claude — "Sell where the demand is" positioning, led with proven profitable niches instead of a generic catalog.
  • Every bundle ships with full commercial licensing and source files (PNG, PSD, EPS) — what a POD seller actually needs to resell legally.
  • Niche-first catalog structure (Anime, Sports Cars, Marvel, Pokémon, Cartoon) across a 170,000+ design library.

Performance Marketing

  • Ran Facebook Ads driving both domestic (India) and international buyers to the same design bundles.
  • Achieved ROAS of 3.2x–5.1x on best-performing campaigns.
  • Domestic sales alone generated ₹6,51,004.79 in total earnings.

International Ecommerce (Etsy)

  • Grew the Etsy storefront to ₹16,42,968 in revenue across 2,834 orders.
  • 95.8K all-time visits at a 3% conversion rate.
  • 5,803 item favourites from 3,887 shoppers, and 228 repeat buyers.
The results

The results for PrintYouth

Two markets, one store — real revenue, not projections.

Where PrintYouth stands today
₹22.9L+ combined ecommerce revenue across India and international markets 2,834+ orders fulfilled through Etsy alone
Domestic sales (India)
  • ₹6,51,004.79 in total earnings — real transactions, not projections
  • Consistent small-ticket repeat purchases, from ₹99 to over ₹1,000 per order
International sales (Etsy)
  • ₹16,42,968 in revenue across 2,834 orders
  • 95.8K all-time visits at a 3% conversion rate
Customer trust & retention
  • 5,803 item favourites from 3,887 shoppers
  • 228 repeat buyers — and 55% of traffic driven by Etsy itself, not paid ads

Want results like this for your brand?

Website, ads, AI video creative, SEO/GEO — built and run end-to-end.