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Case study / IBFC
Recruiting biofuel dealers in a market that had already heard the pitch.
Website and AI-driven performance marketing — built and run solo.
Visit ibfcbio.in
Snapshot
Thousands
Leads generated per month
Minimum
Cost per click achieved
Bihar
Market covered
Biofuel dealership recruitment
AI-produced
Video ad creative
Script to screen, no shoot
Solo-built
Website & funnel
Concept to launch, with Claude
Ongoing
Dealer recruitment
Continuous campaign optimisation
The challenge
The problem wasn't explaining biofuel.
It was standing out from everyone else pitching it.
Bihar's dealership seekers had already been pitched biofuel opportunities before — by other brands, with promises that didn't always hold up. IBFC's challenge wasn't introducing a new idea; it was convincing a more sceptical audience that this particular offer was worth a second look.
The job wasn't just "get another lead."
It was cutting through a market that had already heard this pitch — and getting a sceptical dealer to trust one more.
What I built
What I built for IBFC
Website and AI-driven performance marketing — built and run solo.
Website
- Built the dealership recruitment site end-to-end with Claude, concept to launch.
- Positioned to stand out in a market already pitched by other biofuel dealership brands.
Performance Marketing & AI Video Creative
- Produced AI-generated video ad creative for dealership recruitment — no shoot, no traditional production.
- Ran performance campaigns generating thousands of leads per month, at minimum cost per click.
The results
The results for IBFC
One market, one distinct offer — recruitment that is still running.
Where the dealership network stands today
Dealer recruitment live and ongoing across Bihar
A distinct offer in a market already crowded with biofuel pitches
Lead generation
- Thousands of leads generated per month
- Minimum cost per click across campaigns
AI video creative
- Every ad script-to-screen with AI — no shoot, no traditional production
- Consistent creative output without a video team
Website & positioning
- Built and launched solo with Claude, concept to live site
- Positioned to differentiate from prior biofuel dealership pitches in the market
Want results like this for your brand?
Website, ads, AI video creative, SEO/GEO — built and run end-to-end.