Turning a ₹10 Lakh franchise decision into an easy yes.
Website, performance marketing, AI video creative — built and run solo.
Visit akticonlaboratories.com
The problem wasn't the offer.
It was trust.
A ₹10 lakh franchise investment is a big, nervous decision — especially in a category full of vague pitches and hidden costs. Akticon needed to reach people who had the capital but not the confidence: they'd seen franchise offers before, and most of them didn't survive a closer look.
It was making a ₹10L decision feel safe enough to actually sign — with a real term sheet, not a sales pitch.
Every number here, on screen.
Recorded straight from the dashboards — not retyped into a slide. Four clips, four things this actually achieved.
A real term sheet, not a sales pitch: "Where does your ₹10 Lakh go?"
Every franchise partner gets the exact same price list — no negotiated exceptions, no hidden add-ons.
FOFO means "Franchise Owned, Franchise Operated" — zero royalty, the shop is yours, and AKTICON handles licensing, branding, stock and marketing.
46 leads at ₹23.9 each — straight from Ads Manager.
Awareness campaign reached 253,731 people at a 1.15 frequency, priming Bihar, UP and Jharkhand before the lead-gen push.
Lead-gen ad sets ran from ₹23.9 to ₹34.6 per lead — Video, Carousel and Form formats tested side by side.
No mockups. No estimates. Exactly as recorded.
The ad creative I made — no shoot, no editor.
5 video ads, script to screen, produced with Veo3, ChatGPT and Higgsfield.ai. Tap one to play — the carousel keeps moving on its own.
What I built for Akticon
Website, performance marketing, AI video creative — built and run solo.
Website
- Built end-to-end using Claude, positioned around full transparency — a downloadable term sheet with every rule in plain language.
- Led with the FOFO model ("Franchise Owned, Franchise Operated") and a zero-royalty structure — the two things buyers actually worry about.
- Coverage messaging kept current across all 7 active states as new cities open.
Performance Marketing
- Ran Meta Ads across Bihar, UP and Jharkhand — Awareness, Video and Carousel formats side by side.
- Lead-gen ad sets brought in leads from ₹23.9 to ₹34.6 per lead.
- Awareness campaign reached 253,731 people at a 1.15 frequency, priming the market before the lead-gen push.
AI Video Creative
- Produced state-specific video ad creative with Veo3, ChatGPT and Higgsfield.ai — no camera crew, no shoot.
- Cut creative production time by 60–70% versus a traditional shoot-and-edit pipeline.
- Five ad concepts shipped for this campaign alone, each tailored to a different state.
The results for Akticon
Three months of leads, ad performance and AI creative — real numbers, not projections.
- 46 leads at ₹23.9 per lead — the best-performing ad set
- 36 leads at ₹34.6 per lead
- 10 Meta leads at ₹34.6 per lead
- 253,731 people reached at ₹2.0 per 1,000 reached
- 1.15 average frequency — efficient, not oversaturated
- 5 AI-generated video ads produced for this campaign
- 60–70% faster production than a traditional shoot
Want results like this for your brand?
Website, ads, AI video creative, SEO/GEO — built and run end-to-end.